cater to|服務、迎合、針對某類客戶或市場需求

American Express’ success has been driven by a few major catalysts. First, as a preferred method for travel spending, American Express has seen a surge in travel and entertainment revenue. In the most recent quarter, the company saw travel spending increase 14% year over year. Second, it caters more to a wealthier clientele that is less impacted by a recession or slowing economy. Third, it is hugely popular with younger generations for its perks and low interest rates — something that bodes well for its future growth.

“Millennial and Gen Z consumers remained our fastest-growing customer cohort, representing over 60% of new consumer accounts acquired globally in the quarter, and spending by this cohort increased 21% over the prior year in the United States,” Chairman and CEO Stephen Squeri said in the second-quarter earnings report.

has been driven by

has been driven by 表示「受到……推動」,是現在完成式的被動語態。

has/have + been + 過去分詞

在財經英文中,drive 不一定是「開車」,也經常表示「推動、促成、帶動」。

American Express’ success has been driven by a few major catalysts.
美國運通的成功受到幾個主要推動因素帶動。

Example:
Revenue growth has been driven by strong demand.
營收成長受到強勁需求推動。

同義詞: drive / propel / fuel / support / contribute to

major catalysts

catalyst = 催化劑、推動因素。

在財經英文中,catalyst 經常用來表示促使公司、股票或市場發生變化的重要因素。

a few major catalysts = 幾個主要推動因素

同義詞: driver / factor / force / stimulus / contributor

其中 driver 在財經文章中非常常見,例如:

key growth drivers
主要成長動能

as a preferred method for

as 在這裡表示「作為」。

as + 名詞 可以表示「作為……」。

as a preferred method for travel spending
作為旅遊消費的首選方式

He works as a consultant.
他擔任顧問。

preferred 是 prefer 的過去分詞,也可以作為形容詞使用,表示「首選的、偏好的」。

常見搭配:

  • preferred payment method = 首選付款方式
  • preferred provider = 首選服務提供商
  • preferred stock = 優先股

travel spending

travel spending = 旅遊支出、旅遊消費。

spending 是財經英文非常常見的名詞。

  • consumer spending = 消費者支出
  • government spending = 政府支出
  • business spending = 企業支出
  • household spending = 家庭支出
  • travel spending = 旅遊支出

see a surge in

see a surge in + 名詞 表示「……出現大幅增加、……大幅成長」。

這裡的 see 並不是單純的「看到」,而是表示「經歷、出現」。

American Express has seen a surge in travel and entertainment revenue.
美國運通的旅遊與娛樂營收大幅增加。

surge = 激增、急升、大幅增加。

The stock surged 10%.
這檔股票大漲 10%。

同義詞: increase / rise / jump / spike / boost / growth

其中 surge 和 spike 通常更強調突然且明顯的上升。

In the most recent quarter

In the most recent quarter = 在最近一季。

most recent 表示「最近的、最新的」,在財報與商業英文中非常常見。

In the most recent quarter, revenue increased 10%.
最近一季,營收增加了 10%。

saw + 名詞 + 原形動詞

原文:

the company saw travel spending increase 14%

這裡使用:

see + 受詞 + 原形動詞

其中:

  • see → saw
  • 受詞 → travel spending
  • 原形動詞 → increase

saw travel spending increase 可以理解為「看到/經歷旅遊支出增加」。

We saw revenue rise sharply.
我們看到營收大幅上升。

increase 14%

increase 14% = 增加 14%。

財經英文中常見:

Revenue increased 14%.

也可以寫成:

Revenue increased by 14%.

兩種寫法都可以。

year over year

year over year = 年增、與去年同期相比。

這是財經新聞非常重要的固定片語,常縮寫為 YoY。

Revenue increased 14% year over year.
營收年增 14%。

同義說法:

  • compared with the same period last year
  • from a year earlier
  • versus the prior year

cater to

cater to + 人 = 服務、迎合、針對……。

在商業英文中,這個片語經常用來描述公司主要服務哪一類客戶。

it caters more to a wealthier clientele
它主要服務較富裕的客戶群。

The company caters to high-income consumers.
這家公司主要服務高收入消費者。

同義詞: serve / target / appeal to / focus on / meet the needs of

a wealthier clientele

wealthier 是 wealthy 的比較級,表示「更富裕的」。

clientele = 客戶群、顧客群。

a wealthier clientele = 更富裕的客戶群。

clientele 通常作為集合名詞使用,比單純的 group 更具有商業、行銷和客戶分析的意味。

less impacted by

be impacted by = 受到……影響。

原文:

a wealthier clientele that is less impacted by a recession or slowing economy

表示「比較不受經濟衰退或經濟放緩影響的富裕客戶群」。

that 是關係代名詞,修飾前面的 clientele。

同義詞: be affected by / be influenced by / be exposed to

recession

recession = 經濟衰退。

這是經濟與財經英文中非常重要的單字。

  • enter a recession = 進入經濟衰退
  • avoid a recession = 避免經濟衰退
  • deep recession = 深度經濟衰退
  • economic recession = 經濟衰退

slowing economy

slowing economy = 放緩中的經濟、經濟成長放緩。

這裡的 slowing 是現在分詞作形容詞使用。

  • a growing economy = 成長中的經濟
  • a slowing economy = 正在放緩的經濟
  • a weakening economy = 正在走弱的經濟

hugely popular with

be popular with + 人 = 受到……歡迎。

it is hugely popular with younger generations
它受到年輕世代的高度歡迎。

hugely = 非常、極其。

同義詞: extremely / highly / very / immensely / exceptionally

The product is popular with younger consumers.
這項產品受到年輕消費者歡迎。

younger generations

younger generations = 年輕世代。

generation 在這裡表示「世代」。

  • younger generation = 年輕世代
  • older generation = 年長世代
  • future generations = 未來世代
  • younger consumers = 年輕消費者

for its perks

原文:

it is hugely popular with younger generations for its perks and low interest rates

這裡的 for 表示「因為、由於」。

perk = 額外福利、優惠、好處。

在信用卡文章中,credit card perks 特別常見,可以指信用卡提供的額外優惠與福利。

  • travel perks = 旅遊優惠/福利
  • membership perks = 會員福利
  • employee perks = 員工福利
  • exclusive perks = 專屬優惠

同義詞: benefit / advantage / reward / privilege / incentive

low interest rates

low interest rates = 低利率。

  • interest = 利息
  • interest rate = 利率
  • interest rates = 利率

bodes well for

bode well for = 預示……會有好的發展、對……是好兆頭。

something that bodes well for its future growth
這對它未來的成長是個好兆頭。

Strong demand bodes well for future revenue growth.
強勁需求預示未來營收成長前景良好。

同義詞: be a good sign for / be positive for / be promising for / indicate a positive outlook for

future growth

future growth = 未來成長。

在公司分析與投資英文中非常常見。

  • future revenue growth = 未來營收成長
  • future earnings growth = 未來盈餘成長
  • future profit growth = 未來獲利成長
  • long-term growth = 長期成長

Millennial and Gen Z consumers

Millennial = 千禧世代。

Gen Z = Z 世代。

Millennial and Gen Z consumers = 千禧世代與 Z 世代消費者。

remained our fastest-growing customer cohort

remain + 名詞/形容詞 可以表示「仍然是……」。

remained our fastest-growing customer cohort
仍然是我們成長最快的客戶群。

fastest-growing = 成長最快的。

這裡是複合形容詞,用來修飾 customer cohort。

fastest-growing market
成長最快的市場

customer cohort

cohort = 群體、族群。

customer cohort = 客戶群、客戶族群。

在商業、行銷與財務分析中,cohort 通常比單純的 group 更具有統計與分析的意味。

younger customer cohort
年輕客戶群

representing over 60% of

represent + 百分比 可以表示「佔……」。

representing over 60% of new consumer accounts
佔新增消費者帳戶的超過 60%。

over 60% = 超過 60%。

也可以說:

  • more than 60%
  • above 60%

這裡的 representing 是現在分詞片語,可以理解為 and represented,用來讓新聞英文更加精簡。

new consumer accounts

consumer account = 消費者帳戶。

在信用卡公司的語境中,account 可以表示信用卡帳戶或客戶帳戶。

new consumer accounts = 新增消費者帳戶。

acquired globally

acquired 是過去分詞,修飾前面的 consumer accounts。

可以理解為:

consumer accounts that were acquired globally
在全球取得/新增的消費者帳戶

acquire = 取得、獲得。

在商業英文中,acquire 也非常常用:

  • acquire customers = 獲得客戶
  • acquire new users = 獲得新使用者
  • acquire a company = 收購一家公司

spending by this cohort

spending by this cohort = 這個客戶群的消費。

這裡的 by + 人/群體 表示「由……所產生」。

spending by consumers
消費者支出
spending by households
家庭支出

over the prior year

over the prior year = 相較於前一年。

prior = 之前的、前一個的。

財報英文中常見:

  • prior year = 前一年
  • prior quarter = 前一季
  • prior period = 前期
Spending by this cohort increased 21% over the prior year.
這個客戶群的消費額較前一年增加 21%。

重要單字

success — 成功、成功表現

catalyst — 催化劑、推動因素

preferred — 首選的、偏好的

spending — 支出、消費

surge — 激增、急升

revenue — 營收

quarter — 季度

wealthier — 更富裕的

clientele — 客戶群

recession — 經濟衰退

slowing — 放緩中的

generation — 世代

perk — 額外福利、優惠

interest rate — 利率

growth — 成長

Millennial — 千禧世代

Gen Z — Z 世代

cohort — 群體、族群

represent — 代表、佔

consumer — 消費者

acquire — 取得、獲得

prior — 之前的、前一個的

同義詞整理

drive → propel / fuel / support / contribute to

catalyst → driver / factor / force / stimulus

surge → increase / rise / jump / spike

cater to → serve / target / appeal to / focus on

impacted by → affected by / influenced by / exposed to

hugely → extremely / highly / immensely / exceptionally

perk → benefit / advantage / reward / privilege

bode well for → be a good sign for / be positive for / be promising for

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